Alumni Matter!

Follow a simple formula to reach out to your camp alumni and make them feel like their contributions matter. By helping this pool of your biggest fans understand that they will always be remembered and always welcomed, you will both benefit in countless ways. Tom and Travis’ camp alumni programs have raised millions of dollars, have created a boon of eager volunteers, and have helped camps powerfully expand their marketing impact.

Through this webinar, participants will:

Delivering Happiness: Five Things Camps Can Learn from Zappos

Tony Hsieh's book, Delivering Happiness: A Path to Profits, Passion, and Purpose, struck a cord with millions of people. The best-selling book by the CEO of, Inc. about the company's success led to an entire movement whose mission is to "spread and inspire more happiness in the world." (2012)

Camp . . . MAGNIFIED! The Benefits of Specialty Camps

Specialty camps serve a specific population exclusively. That service can be with regard to need or desire. And while the educational camp programs at the US Space & Rocket Center — Space Camp and Aviation Challenge — are not classic examples of specialty camps, they do provide an educational experience that is deliberately designed to cater to the desires of a most unique population. Despite the fact that more than 500,000 trainees (campers) have graduated our programs, we are a niche camp.

It Was the Best Week Ever! The Value of One-Week and Short-Term Camp Sessions

Camp directors and parents alike will enjoy hearing children report about their week at summer overnight camp as the “best week ever!” And it just may be that some of the best evidence that describes the benefit of camp comes directly from the experiences of campers, parents, and leaders.

Why Day Camp Matters

When looking for summer activities for their children, parents today are faced with an incredible wealth of options. Many of these options describe themselves as “camp”: sports camps, arts camps, school camps (which always strikes one as somewhat oxymoronic), and, of course, the ubiquitous “day camps.” Each of these offers benefits to the family, but certain programs stand apart.

Longer Camp Sessions: Disappearing Dinosaur or Timely Treasure?

Gone are the days when most, or even many, camps offered only full sessions of seven or eight weeks. Shrinking summer vacations for all age groups, staggered college start dates for staff populations, and encroachment on dates of availability by an ever-increasing cadre of specialty camps (often offered, recommended, or even mandated by leaders/coaches of organized, year-round sports and other activities) have all made it more challenging for families to consider sending their children to traditional, full-season camps.

Why the World Needs Summer Camp: An Essay to Parents

It is not easy for parents to make the decision to send their child away into the waiting arms of strangers who promise to take care of them — people who promise to show them the wonders of nature, fun, new skills, and friendships. As a parent of two children, even I struggle with the idea, and I have been around summer camps my entire life.