Marketing FUNdamentals: 101 No-Cost* Ways to Promote Recreation, Parks, and Play (*or practically free) offers the common sense, insight, and customer perspective that every park and recreation department needs. Jodi's style is fun and witty, yet full of wisdom and is perfect for students and professionals alike. Whether you're looking for a quick idea to promote a program or need tow rite a complete marketing plan, this simple-to-read format will help you get the job done.
