Competition for college-aged staff grows stronger every year. College students feel the pressure to build their portfolios and apply for internships with major corporations. In staff recruitment, it's a buyer's market.  Directors must realize that they are selling jobs, not buying staff.

Camp skills are corporate skills . . .

Advertise the benefits of camp employment when recruiting staff.  Make sure you address how camp can provide students with the skills that corporate America is looking for.  According to the book, Who's Going to Run General Motors?, by Kenneth C. Green and Daniel T. Seymour (Peterson's Guides, 1991), corporations are looking for the following skills from recent graduates:

  • Communication
  • Change
  • Leadership
  • Globalization
  • Teamwork
  • Problem Solving
  • Technology

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