Communicating About Character at Camp

female happily talking into megaphone

Type of Course

Recorded Webinar
Character Academy

Core Competency

Program Planning
Youth Development

Cost

ACA Member: Free
ACA Nonmember: $19
Become a Member and Save!

Share the Character Story of Your Camp

Parents and stakeholders want more than activities — they want to see the character growth that makes camp transformative. This on-demand recording gives you the tools to move beyond buzzwords and communicate how camp builds empathy, resilience, teamwork, and responsibility. Designed for camp leaders and staff in marketing, communications, and engagement, it provides concrete strategies, customizable templates, and fresh approaches to showcase why your camp is where character is built and every kid belongs.

Watch on your own time and pace so you can start sharing your camp’s character story in a way that inspires, connects, and drives action.

Character Academy logo

Allison Dymnicki, PhD, is a principal associate at Abt Global and a long-time champion of ACA and SeriousFun Children’s Network (SFCN). For 20 years, she’s advanced character development across camps, schools, and communities—through research, practice, and partnership. At ACA and SFCN, she supports several character-focused initiatives, including co-leading the ACA Character at Camp Advisory Working Group. 

Timothy A. Raines, PhD, (he/him) is a seasoned Inclusion and belonging consultant and VP of quality initiatives at the Indiana Afterschool Network. He improves out-of-school time programs through innovation and support. With a background as an equity educator, scientist, and advocate, he fosters inclusive environments rooted in cultural humility. More than anything, Dr. Tim is a servant leader, educator, and mentor who values identities, cultures, and lived experiences. 

  • Understand why and how to develop core messages for character-focused communication. 

  • Identify key considerations and concrete steps for creating compelling messages about character growth, tailored to different audiences and camper groups. 

  • Apply customizable communication and marketing templates to craft core messages and share success stories effectively in culturally responsive ways. 

Earn 1 CEC for this asynchronous course. More information on CECs can be found here.

How do I become a member to save on this (and future) purchase?
Details on how to join today can be found here. First time membership is free!

How do I purchase access for more than one person?
At checkout, use the quantity drop-down menu to select the number of enrollments your team needs. Purchase 10 or more and you’ll unlock a 75 percent discount; big savings with bigger impact for your team!

I need more information or have a question not listed here?
Email us at [email protected].