The American Camp Association is thrilled to launch its 2025 CampCounts Survey. CampCounts ACA’s business operations and development survey, which seeks to collect key data on camps, camp programs, campers, staffing, financials, and facilities. This year, ACA partnered with Delta Consulting Group, a strategy and research firm, to conduct the CampCounts survey. All organizations offering camp programming are eligible to participate in this survey. 

What Topics Are Covered on the CampCounts Survey? 

The 2025 CampCouts survey is broken up into two sections: 

Section 1: CampCounts Core Survey (Required for all participants) 

• The core CampCounts survey includes questions about your organization, camp, campers, staff, finances, & facilities. We are gathering this information to reestablish core operations and business development metrics for the camp industry. All survey participants must complete this section of the survey. 
• View the main CampCounts Survey Preparation Tool

Section 2:  CampCounts Additional Questions (Voluntary for all participants) 

• The CampCounts additional section includes questions about your camp participants, staff, finances, and facilities. We're gathering this additional information to help us gain deeper insights into the demographic makeup of your camp, campers, and camp staff. Completing the additional survey section is entirely voluntary. Choosing not to complete this section of the survey will not affect your participation status, ACA standing, or eligibility for the main survey raffle. 
• View the additional CampCounts Survey Preparation Tool

Your responses will be kept confidential and only reported out in the aggregate. 

Why Should Your Camp Complete the CampCounts Survey?

Research on camps and the communities they serve is especially vital this year; your thorough and accurate responses will be used to:

• Provide a snapshot of the camp industry
• Support camp professionals’ operational decision-making
• Support ACA’s advocacy efforts at the federal, state, and local levels
• Support camp professionals’ operational decision-making
• Identify pressing needs within the camp community
• Develop educational opportunities to improve camp operations and programming

Who Should Complete the CampCounts Survey?

The CampCounts survey should be completed by a staff member who has access to key camp documentation and can answer questions about camp operations such as finances, facilities, camper enrollment, and staffing. We anticipate that multiple staff members may need to contribute key information reported on the survey. We’ve created a Survey Preparation Tool (section 1 and section 2) that can be shared amongst organizational staff as you gather key information.

What Will Camps Receive for Completing the CampCounts Survey?

All camps completing the CampCounts survey will receive access to the CampCounts data dashboard, which will be aggregated across all CampCounts camps and can be filtered by:

• Camp State
• Camp Type (e.g., Day, Overnight, Day and Overnight)
• Camp Programming (e.g., Rentals, Family, Adult-Only)
• Camp Business Model (e.g., For-Profit, Nonprofit, Government)

In addition, alll camps completing the survey by Januay 15 will be also be entered into a drawing to receive one of three ACA 2026 National Conference Packages valued at $1,500! Winners can be reimbursed for: 

• ACA National Conference registration fees, including attendance at preconference events, and meals 
• Hotel lodging at one of the ACA conference hotels (Town and Country or Handlery Hotel) 
• Other travel expenses including flight, ground transportation, & food. 

Camps completing the CampCounts additional questions by January 15 will:

• Be entered into a raffle to receive, one of four-hundred and twenty-five $100 gift cards 

Thank you in advance for the time and energy you put into completing this survey! Your contributions will enable the field to make more comprehensive comparisons across camps, camp programming, campers, staffing, facilities, financials, and more! Don’t miss your chance to complete the survey today and help improve the field’s understanding of the current status of camp business operations!