CampCounts is ACA’s business operations and development survey, which seeks to collect key data on camps, camp programs, campers, staffing, financials, and facilities. ACA partnered with Delta Consulting Group, a strategy and research firm, to conduct the CampCounts survey.
Survey reports and interactive data dashboard will be available by early Fall 2026.
The 2025 CampCouts survey included two sections:
Section 1: CampCounts Core Survey
- The core CampCounts survey included questions about camps campers, staff, finances, enrollment, & facilities. We are gathering this information to reestablish core operations and business development metrics for the camp industry.
Section 2: CampCounts Additional Questions
- The CampCounts additional section included additional information to help us gain deeper insights into the demographic makeup of your camp, campers, and camp staff..
The 2025 ACA CampCounts Survey results suggested:
- A range of summer programming characteristics across the industry.
- That the camp industry depends on both seasonal and year-round staff, with staffing size, compensation, and retention patterns varying across organizational type, business model, and region.
- That 2025 summer capacity utilization was high for most camps, with more than two-thirds of respondents reporting 80 percent or above for capacity utilization.
- A camp industry with finances that varied across organizational type, business model, and region.
- The majority of camps offer campers financial assistance (85% of organizations).
CampCounts Webinar
Hear results from the latest CampCounts survey and get a look into ACA’s new CampCounts data dashboard.