https://www.acacamps.org/blog/sponsored/camp-planning-hiring-marketing-timeline

Most successful camp owners start planning for summer nine months in advance. Use Sawyer's downloadable guide and planner to never miss a beat and make summer 2025 the best one yet!

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.