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https://www.acacamps.org/article/camping-magazine/marketing-advertising-2021-are-you-tower-records-or-spotify

Marketing and Advertising in 2021 — Are You Tower Records or Spotify?

As the chief marketing officer for the American Camp Association (ACA), I get to serve the field of camp and camp professionals who, in turn, empower the lives of children and youth in countless ways...

https://www.acacamps.org/resources/campcounts-2022-report

CampCounts 2022 Report

CampCounts 2022 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...

https://www.acacamps.org/resources/campcounts-2021-report

CampCounts 2021 Report

CampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...

https://www.acacamps.org/resources/covid-19/camp-business-resources

Camp Business Resources — COVID-19

Federal disaster relief loans, Facebook grants, insurance information, supply resources, and more.

https://www.acacamps.org/resources/marketing-communications-covid-19

Marketing and Communications — COVID-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/virtual-program-resources-covid-19

Virtual Program Resources — COVID-19

ACA has compiled of virtual programming resources to help with summer 2020 planning.