https://www.acacamps.org/blog/recruiting-college-students-make-it-personal

Staff recruitment is looking a bit . . . or a lot . . . different this year. Slowly, a shift from loading up the car and driving cross-country to area colleges for job fairs has...

https://www.acacamps.org/blog/staff-recruitment-covid-19-era

COVID-19 remains a real threat to operations and knowing what is to come this summer. Nonetheless, finding quality summer staff is a must — even if those staffing plans are contingent on what happens...

https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...

https://www.acacamps.org/resources/marketplace/promoting-your-camp-recommended-language

Many camps like to promote their accreditation status and their relationship to ACA. We encourage you to do this. There are specific words we prefer you use and not use when describing your...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/resources/marketplace/find-camp-frequently-asked-questions

Adding or editing my camp Is there a cost to list my camp? No. ACA wants as many children as possible to have a camp experience, and we believe that the new Find a Camp will...

https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...