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Topics
Business Management
Business Management
The Basics of Online Reputation Management
May 7, 2012
“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than...
On Board with Camp
September 1, 2012
Camp boards — what should they do? How do we train members of a camp board? And how do we recruit good board members? To find the answers, we must first start with governance. Many...
The 24/7/365 Camp Community: Sitting around the Online Campfire
September 1, 2012
We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring...
The Dollar$ and Cents of Operating a Camp
September 1, 2012
Most camp professionals love to talk about the impact of the camp experience on the lives of their participants. Sometimes, these professionals wrestle with the business side of...
Social Marketing: Where Should You Start?
November 1, 2012
Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so...
Camp . . . MAGNIFIED! The Benefits of Specialty Camps
November 1, 2011
Specialty camps serve a specific population exclusively. That service can be with regard to need or desire. And while the educational camp programs at the US Space & Rocket Center...
It Was the Best Week Ever! The Value of One-Week and Short-Term Camp Sessions
November 1, 2011
Camp directors and parents alike will enjoy hearing children report about their week at summer overnight camp as the “best week ever!” And it just may be that some of the best...
Why Day Camp Matters
November 1, 2011
When looking for summer activities for their children, parents today are faced with an incredible wealth of options. Many of these options describe themselves as “camp”: sports...
Longer Camp Sessions: Disappearing Dinosaur or Timely Treasure?
November 1, 2011
Gone are the days when most, or even many, camps offered only full sessions of seven or eight weeks. Shrinking summer vacations for all age groups, staggered college start dates...
Why the World Needs Summer Camp: An Essay to Parents
November 1, 2011
It is not easy for parents to make the decision to send their child away into the waiting arms of strangers who promise to take care of them — people who promise to show them the...
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