Connect with camp decision-makers through high-impact print and year-round digital advertising. Reach camp decision-makers at the moment they are actively planning and purchasing
Numbers in the rate card correspond to the official Standard Rate and Data listings under classification 21B.
Audience Snapshot
- 6,500+ print circulation
- 23,000+ digital reach
- 80%+ camp directors and decision-makers
- National audience across day and overnight camps
Why Advertise with Camping Magazine
- Reach camp industry decision-makers
- Align with trusted ACA content
- Stay visible throughout the year
- Flexible print and digital options
Camping Magazine reaches thousands of camp professionals, directors, and buyers across the country. With two print issues and two digital editions annually, your brand stays visible when it matters most.
Advertising Packages
Choose the level of visibility that fits your goals.
Our packages are designed to provide seasonal and year-round exposure across Camping Magazine’s print and digital platforms, with built-in savings for multi-issue commitments.
CAMP PLUS
10% Savings | Seasonal Presence
Best for: Establishing a strong presence during peak planning seasons
Includes:
- 2 Print Ads (Spring + Fall)
- 1 Digital Ad (Winter or Summer)
| Ad Size | Non-Member | Member |
| Full Page | $5,705 | $5,200 |
| Half Page | $3,815 | $3,510 |
CAMP PRO
20% Savings | Year-Round Visibility
Best for: Maintaining consistent visibility across all issues
Includes:
- 2 Print Ads (Spring + Fall)
- 2 Digital Ads (Winter + Summer)
| Ad Size | Nonmember | Member |
| Full Page | $6,270 | $5,640 |
| Half Page | $4,230 | $3,840 |
Enhance Your Package
Customize your campaign with additional opportunities:
| Add-On | Description | Nonmember | Member |
|---|---|---|---|
| Sponsored Blog Post | Article on ACAcamps.org + ACA Now + social promotion | $3,000 | $2,000 |
| CampWire Podcast | 20-second commercial | $500 | $350 |
| Featured Digital Placement | Priority positioning within digital issue content | $1,800 | $1,530 |
| Email Newsletter Banner (Large) | Prominent banner placement in ACA Now Member Newsletter (one issue) | $2,500 | $1,500 |
Print Ad Sizes and Rates (per issue)
| Ad Size | Dimensions | Nonmember Rate | Member Rate |
| Full Page | 7.25" x 9.625" (bleed: 8.375" x 10.875") | $2,420 | $2,250 |
| 2/3 Page | 4.75" x 9.625" or 7.25" x 6.25" | $2,063 | $1,915 |
| 1/2 Page | 7.25" x 4.625" or 4.75" x 7.25" | $1,595 | $1,500 |
| 1/3 Page | 4.75" x 4.625" or 7.25" x 3.125" | $1,430 | $1,340 |
| 1/4 Page | 4.75" x 3.375" | $1,000 | $935 |
| Special Placement | Nonmember | Member |
| Back Cover | $3,500 | $2,975 |
| Inside Front Cover | $3,200 | $2,720 |
| Inside Back Cover | $3,000 | $2,550 |
| Guaranteed Placement | +15% | +15% |
Advertising Rates, Sizes/Mechanical Requirements
Need a smaller entry point?
For advertisers looking for more flexibility or lower investment levels, digital advertising options provide extended visibility and strong engagement throughout the year.
Digital Advertising
Stay visible between print issues — extend your visibility with Winter and Summer digital editions, delivering strong engagement and extended visibility.
Why digital advertising?
- Seasonal digital presence
- Flexible placement
- Supports campaign continuity between print issues
- Digital placements remain live for up to 12–18 months, extending your visibility well beyond the issue release
Digital Issue Ad Sizes and Rates (per issue)
| Ad Size | Dimensions | Nonmember Rate | Member Rate |
| Full Page | 7.25" x 9.625" (bleed: 8.375" x 10.875") | $1,500 | $1,275 |
| 2/3 Page | 4.75" x 9.625" or 7.25" x 6.25" | $1,200 | $1,020 |
| 1/2 Page | 7.25" x 4.625" or 4.75" x 7.25" | $1,050 | $900 |
| 1/3 Page | 4.75" x 4.625" or 7.25" x 3.125" | $900 | $765 |
| 1/4 Page | 4.75" x 3.375" | $750 | $640 |
| Digital Special Placement | Nonmember | Member |
| Top-of-Issue Placement | $2,200 | $1,870 |
| End-of-Issue Premium Placement | $2,000 | $1,700 |
| Guaranteed Placement | +15% | +15% |
Demographics
Camping Magazine puts your business in front of a camp's decision-makers - owners, directors, purchasing agents - the people who do the buying. These buyers represent all types of camps, from traditional summer camps to specialized camps for families and adults, from day camps to trip and travel camps. Camping Magazine reaches private camps, religiously affiliated camps, and camps belonging to agencies and organizations (YMCA, Girl Scouts, 4-H, etc.).
Circulation - Print
Camping Magazine is mailed to camp owners, directors, and others concerned with organized camp management. Circulation 6,500+ per issue. Subscriptions are included with membership in the American Camp Association. Circulation is 98 percent paid, and 100 percent requested. A sworn statement is available upon request.
Circulation - Online
The same quality educational resource is also online. The online issue has been operating since February 2010. 23,000 digital readers per issue. Read the latest issue.
Editorial Calendar and Deadlines
- Fall Issue (print) — Space reservation due June 28; Ad materials due July 19
- Winter Issue (digital): Conference Preview Issue — Space reservation due November 23; Ad materials due December 9
- Sprint Issue (print): Staff Training Issue — Space reservation due December 28; Ad materials due January 18
- Summer Issue (digital) — Space reservation due May 25; Ad materials due June 10
Ad Format
Specs
Camping Magazine prefers that finished ads be submitted in a 300 dpi high-resolution PDF format with the original file color formats as CMYK with all fonts embedded (containing RGB or JPEG data). Black and white halftone ads can be saved as grayscale. Other acceptable formats in order of preference: Adobe Photoshop saved as a high resolution of 300 dpi, JPEG, or TIFF; Adobe Illustrator with the fonts created as outlines; Adobe InDesign package file. Include all screen and printer fonts with page layout documents when creating ads in InDesign. Embed art/photos in Adobe Illustrator files.
Ad Guidelines
The following guidelines apply to all advertisements published on any American Camp Association (ACA) platforms. We are dedicated to following advertising and content regulations that align with ACA’s priorities regarding diversity, equity, inclusion, education, and camp health and safety requirements. Following these guidelines protects ACA’s integrity and trust amongst our members and readers while working with advertisers and sponsors.
- Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based
- Ads must reflect who you are and what you are promoting
- Ads should reflect the diversity of today’s youth/camper/staff/etc.
- Ads that depict campers climbing, boating, horseback riding, zip lining, etc., must follow ACA standards — campers must be wearing the proper protective gear/equipment, such as helmets and life jackets
- Advertisers will follow ACA’s ad format requirements
- ACA does not allow tobacco, alcohol, or drinks that resemble alcohol in advertisements
- ACA will provide stock photography if needed
- ACA staff can create advertisements at a per-hour fee
American Camp Association is not responsible for the claims made by its advertisers and reserves the right to reject any advertising at its discretion for any or no reason.
For more information, contact Business Development at (765) 342-8456 or e-mail [email protected].