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https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/article/camping-magazine/camps-transformation-economy
Camps and the Transformation EconomyWhat do hibachi restaurants and summer camps have in common? Before I answer that, let me provide some context. Earlier this year, I dined at a hibachi restaurant for the first time. I sat up at...
https://www.acacamps.org/article/camping-magazine/survey-says-tech-camp-mixed-bag
Survey Says: Tech at Camp Is a Mixed BagIf you attended camp as a child prior to 2007, the likelihood is that your parent or guardian asked the camp director how much it cost and how long you would be away. Your parent(s) may have...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/resources/marketplace/list-your-camp-find-camp
List Your Camp on Find a CampFollow the steps below to add or update your camp program for the Find a Camp search tool.
https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed
Teaching the Skills That Children Need to SucceedIn his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...
https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research
Parent Study Suggests Strategies for Effective Use of Camp ResearchThe question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...
https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience
Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer ExperienceTechnology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...