https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...

https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed

In his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...

https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research

The question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...

https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience

Technology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/camping-magazine/ten-ways-make-great-use-your-summer-photos

Remember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making...

https://www.acacamps.org/article/camping-magazine/maybe-not-inevitable-case-technology-free-summer-camp

In this Camping Magazine article, Matthew Pines discusses the benefits of technology-free summer camp.

https://www.acacamps.org/article/camping-magazine/high-anxiety-are-smartphones-upping-angst-ante

An Interview with Nancy Cheever, PhD Nancy Cheever, PhD, is a professor and chairperson in the Communications Department at California State University, Dominguez Hills, and the 2018...

https://www.acacamps.org/article/campline/droning-important-resources-use-drones-camp

Drones are a great tool for camps, both for use in programming and in collecting valuable footage of your property for use in a camp marketing video. Relatedly, some camps find themselves in the...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....