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https://www.acacamps.org/article/camping-magazine/longer-camp-sessions-disappearing-dinosaur-or-timely-treasure
Longer Camp Sessions: Disappearing Dinosaur or Timely Treasure?Gone are the days when most, or even many, camps offered only full sessions of seven or eight weeks. Shrinking summer vacations for all age groups, staggered college start dates for staff populations...
https://www.acacamps.org/article/camping-magazine/why-day-camp-matters
Why Day Camp MattersWhen looking for summer activities for their children, parents today are faced with an incredible wealth of options. Many of these options describe themselves as “camp”: sports camps, arts camps,...
https://www.acacamps.org/article/camping-magazine/it-was-best-week-ever-value-one-week-short-term-camp-sessions
It Was the Best Week Ever! The Value of One-Week and Short-Term Camp SessionsCamp directors and parents alike will enjoy hearing children report about their week at summer overnight camp as the “best week ever!” And it just may be that some of the best evidence that describes...
https://www.acacamps.org/article/camping-magazine/camp-magnified-benefits-specialty-camps
Camp . . . MAGNIFIED! The Benefits of Specialty CampsSpecialty camps serve a specific population exclusively. That service can be with regard to need or desire. And while the educational camp programs at the US Space & Rocket Center — Space Camp...
https://www.acacamps.org/article/camping-magazine/delivering-happiness-five-things-camps-can-learn-zappos
Delivering Happiness: Five Things Camps Can Learn from ZapposTony Hsieh's book, Delivering Happiness: A Path to Profits, Passion, and Purpose, struck a cord with millions of people. The best-selling book by the CEO of Zappos.com, Inc. about the...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/ten-ways-make-great-use-your-summer-photos
Ten Ways to Make Great Use of Your Summer PhotosRemember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making...
https://www.acacamps.org/article/campline/j-1-visas-camp-counselor-summer-work-travel-programs
J-1 Visas: Camp Counselor and Summer Work Travel ProgramsThe ACA Government Affairs team — consisting of ACA leadership, ACA volunteer leaders, an ACA consultant, and ACA hired lobbyists — continue to vigorously defend the need for and value of J-1 Visa...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...