https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...

https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed

In his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...

https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research

The question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...

https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience

Technology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/camping-magazine/ten-ways-make-great-use-your-summer-photos

Remember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making...

https://www.acacamps.org/article/camping-magazine/5-year-impact-study-phase-2-findings-responsibility-independence

ACA's 5-year impact study is a national research project focused on the lasting impacts of summer camp.

https://www.acacamps.org/article/camping-magazine/biting%E2%80%85my%E2%80%85nails-revisiting-staff-anxiety

It was three years ago when I first wrote about the increasing levels of anxiety that camp directors were seeing in their staff (Ditter, 2016). At the time, the Centers for Disease Control and...

https://www.acacamps.org/article/camping-magazine/research-you-can-use-summer-camp-place-apart

Research is more than surveys, interviews, and statistics — it can be a valuable tool to use when designing camp programs, training staff, or in your marketing efforts. But it's also a critical tool...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....