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https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/article/camping-magazine/place-share-your-label-embrace-giver
A Place to Share: Your Label to Embrace: GiverIn life we are accustomed to being categorized by type. Some categories are obvious: men and women, children and adults. Other categories are not as obvious but just as defining: Republicans and...
https://www.acacamps.org/article/camping-magazine/recruiting-interviewing-hiring-ensure-best-best
Recruiting, Interviewing, and Hiring to Ensure the Best of the BestRecruiting, interviewing, and hiring staff is the most important part of your job as a camp director. It is the single most time-consuming and, at times, tedious task you will undertake. However,...
https://www.acacamps.org/article/camping-magazine/developing-keeping-great-counselors
Developing and Keeping Great CounselorsIt takes a great staff to make a great camp. Jack Weiner once said: "With the right counselors, camp could be held in a parking lot." When one looks at all of the possible aspects of camp in which to...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/staff-retention-recruiting-revving-season
Staff Retention, Recruiting, and Revving Up in the Off-SeasonBy this point in the year, you've processed your staff evaluations, and you've been thinking about those difficult decisions: "Should I hire her back?" or "This person just didn't cut it; is it time...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-scholarship-fundraising-outreach-strategies-all-camps
20/20 Toolbox: Scholarship, Fundraising, and Outreach Strategies for All CampsAs camp operators, we are keenly aware that when kids go to camp, they make positive gains in self-reliance, independence, communication, and self-esteem. Unplugged from the constant electronic buzz...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-american-camp-association-your-camps-nonprofit-partner
20/20 Toolbox: The American Camp Association as Your Camp’s Nonprofit PartnerFor many camps, the benefits of partnering with an existing nonprofit for the purpose of scholarship fundraising far outweigh the extensive challenges of starting their own nonprofit. If your camp is...