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https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/campline/important-information-regarding-revisions-aca-standards
Important Information Regarding Revisions to the ACA StandardsA key role of the American Camp Association's National Standards Commission (NSC) is to regularly review and update (as needed) the ACA standards. Standards Revisions After an 18-month process...
https://www.acacamps.org/article/camping-magazine/no-reservations-needed-please-be-seated-five-course-staff-training-smorgasbord
No Reservations Needed! Please Be Seated for a Five-Course, Staff-Training SmorgasbordDuring the spring of each year, many camp directors are faced with what can seem to be an overwhelming task of planning for staff training. While it is tempting to use the same "recipes" from...
https://www.acacamps.org/article/camping-magazine/staff-training-what-do-you-expect
Staff Training: What Do You Expect?Summer camp staff training — what exactly is it? If you take all the ideas and definitions; all the content from years past provided by the American Camp Association (ACA), the health department, and...