https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research
Parent Study Suggests Strategies for Effective Use of Camp ResearchThe question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...
https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience
Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer ExperienceTechnology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/ten-ways-make-great-use-your-summer-photos
Ten Ways to Make Great Use of Your Summer PhotosRemember all of those amazing photos you took last summer? Now is the time to put them to good use. If you took thousands of photos, or even if you only took a few hundred, the first step in making...
https://www.acacamps.org/article/camping-magazine/compromise-can-turn-crisis-value
Compromise Can Turn Crisis into ValueMany camps did not operate this past summer because of COVID-19. There were serious consequences for all as a result. Children lost the opportunity for summer fun and engagement;...
https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...