https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/campline/managing-your-aquatic-program

Managing aquatics can be one of the most challenging jobs at camp. Creating and maintaining a fun environment is only part of the challenge. The real challenge is how to provide that fun safely....

https://www.acacamps.org/article/camping-magazine/aquatic-safety-staff

It's a bright, sunny, warm day and you and your friends have the next twenty-four hours off. Not far from camp, about an hour away, is a remote yet popular swimming area where you can hang out, swim...

https://www.acacamps.org/article/parents/5-reasons-why-great-parents-send-their-kids-camp

My shy, quiet nine-year-old went to camp not knowing a soul. Two weeks later, she came home transformed. She blossomed. She made friends, learned a multitude of activities, felt safe, loved,...

https://www.acacamps.org/article/parents/keeping-camp-costs-budget-friendly

Camp is a life-changing experience — one that’s possible for every child and every budget. Even though the experience is priceless, paying for it doesn’t have to be! “I’m a great believer that you...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...