https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/out-about-creating-safe-environment-lgbtq-campers-staff

It was June 2006. I had been conducting staff training at a coed camp in the Northeast. I had already spoken to the entire staff about the “real work” of camp, which I see as helping campers use the...

https://www.acacamps.org/article/camping-magazine/moments-truth-things-you-say-things-you-do

Kevin Kevin was nine years old when his parents sent him to summer camp in Minnesota. He was overweight, not athletic, not very confident — and more than anything, not wanting to be there!...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/four-simple-words-better-communication

One of the main challenges of being on staff at camp is the degree to which you suddenly have to communicate with so many people. Because you have decided to accept the awesome responsibility for the...

https://www.acacamps.org/article/camping-magazine/wanton-words-curbing-verbal-crudeness-cruelty-camp

I love language. The beauty of a poem, the lyricism of a novel, the passion of a political speech, the sentiment of a heartfelt toast, the humor of standup comedy, and the simplicity of a handwritten...

https://www.acacamps.org/article/camping-magazine/return-tolerance

The scuffle was over almost as quickly as it started. The boys were playing a team game, and, as is common with nine-year-old boys, there was a disagreement about the rules. An argument quickly...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/does-your-camp-reinforce-resist-or-relieve-gender-stereotypes

Can you believe that sexist practices and beliefs remain entrenched in camps, even in this day and age? Although we have made great strides over the last decade to eradicate overtly sexist behaviors...