https://www.acacamps.org/resources/staffing-compensation-benefits-report

Each year, the American Camp Association (ACA) surveys its members about specific areas of their camp operations and makes the results available so camps can benchmark their business practices.

https://www.acacamps.org/blog/how-avoid-your-master-plan-gathering-dust

A traditional and well-conceived master planning process allows you to leverage your facility to provide exceptional programs and avoid critical errors in terms of building placement, cost, and...

https://www.acacamps.org/article/camping-magazine/yes-improvising-your-revenue-stream

As industry and societal expectations push for updated facilities, in-depth programming, equitably paid summer staff, and larger year-round teams to make it all happen, camps face the challenge of...

https://www.acacamps.org/book/marketing-fundamentals-101-no-cost-ways-promote-recreation-parks-play-or-practically-free

Marketing FUNdamentals: 101 No-Cost* Ways to Promote Recreation, Parks, and Play (*or practically free) offers the common sense, insight, and customer perspective that every park and...

https://www.acacamps.org/resources/start-camp-how-aca-can-help

ACA has a variety of excellent resources for information, inspiration, & encouragement.

https://www.acacamps.org/blog/key-takeaways-pulse-survey-summer-2022-trends-issues

The survey asked questions about enrollment and campers, camp staff, and budget and operations.

https://www.acacamps.org/article/camping-magazine/data-analytic-strategies-improve-your-camps-business-practices-pepper-model

MIT news writer Sara Brown’s recent article, “It’s Time to ‘Radically Escalate’ Your Commitment to Data,” calls on organizations to increase their commitment to developing a data analytics culture....

https://www.acacamps.org/article/camping-magazine/five-tips-dealing-disgruntled-camp-parents

“I need to speak with the camp director right now.” These are some of the most universally dreaded words for camp professionals. Over my past 37 years as a camp owner/director, dealing with...

https://www.acacamps.org/resources/market-your-camp

ACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...

https://www.acacamps.org/resources/campcounts-2021-report

CampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...