https://www.acacamps.org/blog/why-summer-camp

Consider giving your kids an old-school, summer camp experience that they will learn from and cherish for the rest of their lives — it could end up being the wisest parental investment you ever...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.