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https://www.acacamps.org/article/camping-magazine/camps-transformation-economy
Camps and the Transformation EconomyWhat do hibachi restaurants and summer camps have in common? Before I answer that, let me provide some context. Earlier this year, I dined at a hibachi restaurant for the first time. I sat up at...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/resources/campcounts-2022-report
CampCounts 2022 ReportCampCounts 2022 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...
https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/resources/campcounts-2021-report
CampCounts 2021 ReportCampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...
https://www.acacamps.org/article/camping-magazine/whats-wrong-song-we-love-it-have-been-singing-it-forever
What’s Wrong with This Song? We Love It and Have Been Singing It Forever!Here you are, catching up, maybe relaxing now that camp is over. You’re reflecting on the joy of having experienced another successful season; the sadness of saying goodbye to...
https://www.acacamps.org/resources/covid-19/camp-business-resources
Camp Business Resources — COVID-19Federal disaster relief loans, Facebook grants, insurance information, supply resources, and more.
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/resources/virtual-program-resources-covid-19
Virtual Program Resources — COVID-19ACA has compiled of virtual programming resources to help with summer 2020 planning.