https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/virtual-program-resources-covid-19

ACA has compiled of virtual programming resources to help with summer 2020 planning.

https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package

The ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...

https://www.acacamps.org/article/camping-magazine/meeting-campers-where-they-are

I’ve often been taught to look at a person through the lens of a prism. On one side, you can see only a clear, flat, one-dimensional object, but when the light filters through you are left with all...

https://www.acacamps.org/article/camping-magazine/risk-management-business-interruption-insurance-traps-gaps

Speaking or writing about risk management without mentioning insurance is difficult. The two disciplines are independent in theory, but "glued together" in thought and practice. Insurance is one...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/campline/camper-medical-risks-trends

Recent trends indicate camp directors are buying less camper accident and sickness medical insurance and relying more on a parent’s insurance to pay for the occasional camper injury or illness. As a...

https://www.acacamps.org/article/camping-magazine/risk-management-camp-management-liability-evolving-risk

Our uncertain economic times serve as a reminder that the business of camp is full of change. When society, environments, and circumstances change, camp directors and owners are challenged to...

https://www.acacamps.org/article/campline/privacy-health-information-new-regs-who-needs-know-camp

Many of us remember the staff meeting before campers arrive when information, including information about health history, is shared. The scope of that sharing has been the subject of growing...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...