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https://www.acacamps.org/article/camping-magazine/what-directors-want-know-about-2012-summer-enrollment
What Directors Want to Know about 2012 Summer Enrollment“The camp is in a turnaround . . . climbing back after multiyear decline.” — Respondent, Fall 2012 Enrollment Survey The Spring 2012 Enrollment Sneak Peek seemed to indicate a good summer ahead...
https://www.acacamps.org/article/camping-magazine/learning-life-reaching-new-audiences-reaching-new-heights
Learning for Life: Reaching New Audiences, Reaching New HeightsIn a world that is witnessing the most dramatic demographic transformation in its history, these words could not be more poignant. Defining camp by duration, activity, or location, or by labels such...
https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/dollar-cents-operating-camp
The Dollar$ and Cents of Operating a CampMost camp professionals love to talk about the impact of the camp experience on the lives of their participants. Sometimes, these professionals wrestle with the business side of camp, especially in...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/camping-magazine/board-camp
On Board with CampCamp boards — what should they do? How do we train members of a camp board? And how do we recruit good board members? To find the answers, we must first start with governance. Many camps have some...
https://www.acacamps.org/article/camping-magazine/place-share-your-label-embrace-giver
A Place to Share: Your Label to Embrace: GiverIn life we are accustomed to being categorized by type. Some categories are obvious: men and women, children and adults. Other categories are not as obvious but just as defining: Republicans and...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/article/campline/camper-medical-risks-trends
Camper Medical Risks and TrendsRecent trends indicate camp directors are buying less camper accident and sickness medical insurance and relying more on a parent’s insurance to pay for the occasional camper injury or illness. As a...