https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/resources/campcounts-2021-report
CampCounts 2021 ReportCampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-look-operations
Fresh Tips for Running a Better Summer Camp Business: A Look at OperationsIn the 2009 November/December issue of Camping Magazine, we discussed sales and marketing tips to help run a better camp business. But, like any well-run business, camps need to be concerned...
https://www.acacamps.org/article/camping-magazine/risk-management-business-interruption-insurance-traps-gaps
Risk Management: Business Interruption Insurance Traps and GapsSpeaking or writing about risk management without mentioning insurance is difficult. The two disciplines are independent in theory, but "glued together" in thought and practice. Insurance is one...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/risk-management-camp-management-liability-evolving-risk
Risk Management: Camp Management Liability — Evolving RiskOur uncertain economic times serve as a reminder that the business of camp is full of change. When society, environments, and circumstances change, camp directors and owners are challenged to...
https://www.acacamps.org/article/camping-magazine/maintaining-perspective-there-still-place-camper-accident-sickness-insurance-your-camp-risk
Maintaining Perspective — Is There Still a Place for Camper Accident and Sickness Insurance in Your Camp Risk Management Plan?Healthcare costs are out of control in our society, driven largely by Americans' lifestyles, attitudes regarding exercise, and unhealthy eating habits. These costs are exacerbated by our litigation-...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...