https://www.acacamps.org/resources/market-your-camp

ACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...

https://www.acacamps.org/article/camping-magazine/camps-transformation-economy

What do hibachi restaurants and summer camps have in common? Before I answer that, let me provide some context. Earlier this year, I dined at a hibachi restaurant for the first time. I sat up at...

https://www.acacamps.org/resources/template-resource-documents-camp-operations

ACA is committed to providing resources to assist in your camp's operation. These resources include sample schedules, planning forms, charts of accounts, supply lists, and more. These samples...

https://www.acacamps.org/resources/campcounts-2022-report

CampCounts 2022 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...

https://www.acacamps.org/events-education/online-learning/covid-19-webinar/122-billion-education-american-rescue-plan-what-it-means-ost-programs

Congress recently passed, and the President signed into law American Rescue Plan, which provides $2 trillion in emergency stimulus funding to address the immediate financial needs of families,...

https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...

https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed

In his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...

https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research

The question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...

https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience

Technology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...

https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...