https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/place-share-your-label-embrace-giver

In life we are accustomed to being categorized by type. Some categories are obvious: men and women, children and adults. Other categories are not as obvious but just as defining: Republicans and...

https://www.acacamps.org/article/camping-magazine/risk-management-camp-management-liability-evolving-risk

Our uncertain economic times serve as a reminder that the business of camp is full of change. When society, environments, and circumstances change, camp directors and owners are challenged to...

https://www.acacamps.org/article/camping-magazine/maintaining-perspective-there-still-place-camper-accident-sickness-insurance-your-camp-risk

Healthcare costs are out of control in our society, driven largely by Americans' lifestyles, attitudes regarding exercise, and unhealthy eating habits. These costs are exacerbated by our litigation-...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/20-20-toolbox-scholarship-fundraising-outreach-strategies-all-camps

As camp operators, we are keenly aware that when kids go to camp, they make positive gains in self-reliance, independence, communication, and self-esteem. Unplugged from the constant electronic buzz...

https://www.acacamps.org/article/camping-magazine/20-20-toolbox-american-camp-association-your-camps-nonprofit-partner

For many camps, the benefits of partnering with an existing nonprofit for the purpose of scholarship fundraising far outweigh the extensive challenges of starting their own nonprofit. If your camp is...

https://www.acacamps.org/article/camping-magazine/20-20-toolbox-mixing-nonprofit-profit

Soon after we assumed the ownership of Camp Mont Shenandoah in 1996, my husband, Jay, and I were interested in establishing a scholarship program for our campers. We were clueless, however, as to how...

https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...