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https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/article/camping-magazine/place-share-your-label-embrace-giver
A Place to Share: Your Label to Embrace: GiverIn life we are accustomed to being categorized by type. Some categories are obvious: men and women, children and adults. Other categories are not as obvious but just as defining: Republicans and...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/campline/camper-medical-risks-trends
Camper Medical Risks and TrendsRecent trends indicate camp directors are buying less camper accident and sickness medical insurance and relying more on a parent’s insurance to pay for the occasional camper injury or illness. As a...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-scholarship-fundraising-outreach-strategies-all-camps
20/20 Toolbox: Scholarship, Fundraising, and Outreach Strategies for All CampsAs camp operators, we are keenly aware that when kids go to camp, they make positive gains in self-reliance, independence, communication, and self-esteem. Unplugged from the constant electronic buzz...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-american-camp-association-your-camps-nonprofit-partner
20/20 Toolbox: The American Camp Association as Your Camp’s Nonprofit PartnerFor many camps, the benefits of partnering with an existing nonprofit for the purpose of scholarship fundraising far outweigh the extensive challenges of starting their own nonprofit. If your camp is...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-mixing-nonprofit-profit
20/20 Toolbox: Mixing the Nonprofit with the For ProfitSoon after we assumed the ownership of Camp Mont Shenandoah in 1996, my husband, Jay, and I were interested in establishing a scholarship program for our campers. We were clueless, however, as to how...