https://www.acacamps.org/resources/campcounts-2021-report

CampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...

https://www.acacamps.org/resources/covid-19/camp-business-resources

Federal disaster relief loans, Facebook grants, insurance information, supply resources, and more.

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/virtual-program-resources-covid-19

ACA has compiled of virtual programming resources to help with summer 2020 planning.

https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package

The ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/campline/camper-medical-risks-trends

Recent trends indicate camp directors are buying less camper accident and sickness medical insurance and relying more on a parent’s insurance to pay for the occasional camper injury or illness. As a...

https://www.acacamps.org/article/camping-magazine/risk-management-camp-management-liability-evolving-risk

Our uncertain economic times serve as a reminder that the business of camp is full of change. When society, environments, and circumstances change, camp directors and owners are challenged to...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...