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https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/facilitating-healthy-well-wise-camp-staff
Facilitating Healthy, Well, and Wise Camp StaffMolly couldn’t wait until the end of the summer camp season, and even though there were only three weeks left, she was tempted to quit. She loved the idea of working at camp, especially the camp...
https://www.acacamps.org/article/camping-magazine/what-directors-want-know-about-2012-summer-enrollment
What Directors Want to Know about 2012 Summer Enrollment“The camp is in a turnaround . . . climbing back after multiyear decline.” — Respondent, Fall 2012 Enrollment Survey The Spring 2012 Enrollment Sneak Peek seemed to indicate a good summer ahead...
https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed
Teaching the Skills That Children Need to SucceedIn his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...
https://www.acacamps.org/article/camping-magazine/paying-enough-training-right-snapshot-salary-benefits-professional-development-practices-camps
Paying Enough and Training Right! A Snapshot of Salary, Benefits, and Professional Development Practices in CampsRead the full article at www.ACAcamps.org/research/improve/compensation-benefits/snapshot. ...
https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research
Parent Study Suggests Strategies for Effective Use of Camp ResearchThe question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...
https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience
Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer ExperienceTechnology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...
https://www.acacamps.org/article/camping-magazine/big-eight-other-culinary-menaces-camper-society
The Big Eight . . . and Other Culinary Menaces to Camper Society“The gluten-free cinnamon rolls are amazing!” Those emphatic words are emblazoned in my brain, stamped into my memory. As tears began to well in her eyes, Annalise, one of our counselors, looked...
https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/dollar-cents-operating-camp
The Dollar$ and Cents of Operating a CampMost camp professionals love to talk about the impact of the camp experience on the lives of their participants. Sometimes, these professionals wrestle with the business side of camp, especially in...