https://www.acacamps.org/article/camping-magazine/marketing-advertising-2021-are-you-tower-records-or-spotify

As the chief marketing officer for the American Camp Association (ACA), I get to serve the field of camp and camp professionals who, in turn, empower the lives of children and youth in countless ways...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/resources/camp-bring-whole-family

When the kids come back from camp bouncing with stories of new friends, fun activities, and favorite memories — you might think, wouldn’t it be great if your entire family could have the bonding,...

https://www.acacamps.org/article/camping-magazine/good-bad-ugly-issues-camp-providers-face-when-providing-family-camp-programs

Family camps have become increasingly prevalent over the past several years. The number of camps offering family programs has exploded since the early 90s; reports of increases in family camps range...

https://www.acacamps.org/resources/market-your-camp

ACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...

https://www.acacamps.org/article/camping-magazine/family-camp-impacts-family-functioning

Introduction Families are a foundational structure of society that play a critical role in the health and well-being of communities. Every aspect of the American family is experiencing change,...

https://www.acacamps.org/press-room/camp-trends/family-camps

Summer camps for children, adults, families, and seniors operate under trained professionals and have volunteer or paid staff to work with their special client groups. Camps may be found in rural,...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.

https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...