https://www.acacamps.org/news/press-release/american-camp-association-partners-child-abuse-prevention-initiative

The Five Days of Action initiative empowers organizations to protect children from sexual abuse.   Martinsville, Indiana — (April 11, 2022) — The American Camp...

https://www.acacamps.org/press-room/camp-trends/family-camps

Summer camps for children, adults, families, and seniors operate under trained professionals and have volunteer or paid staff to work with their special client groups. Camps may be found in rural,...

https://www.acacamps.org/press-room/camp-trends/specialty

Camps are designed in a variety of styles and formats and provide activities that vary to meet many interests. Most camps offer a general program of outdoor activities of hiking, swimming, sports and...

https://www.acacamps.org/press-room/camp-trends/enrollment

Enrollment continues to rise Each summer more than 26 million children and adults take advantage of the camp experience. In a 2016 Camper Enrollment Survey, approximately 80% of responding camps...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package

The ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...

https://www.acacamps.org/news/press-release/lilly-endowment-grant-supports-program-quality-initiative-summer-camps

The grant will help strengthen and expand how summer camp experiences support learning and growth among children and youth.   Indianapolis (Jan 24, 2020) – Lilly Endowment...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/blog/campwire-episode-3-marketing-media-camp-mike-lang

Listen to the third episode of CampWire as the Director of Marketing from Camp Tecumseh discussing marketing and media at camp.

https://www.acacamps.org/press-room/camp-trends

Trends in camp are responding to the world's realities. Camps have developed fluid structures that are nimble and that can respond to emerging issues. They provide an image of shared values and...