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https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/learning-life-reaching-new-audiences-reaching-new-heights
Learning for Life: Reaching New Audiences, Reaching New HeightsIn a world that is witnessing the most dramatic demographic transformation in its history, these words could not be more poignant. Defining camp by duration, activity, or location, or by labels such...
https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed
Teaching the Skills That Children Need to SucceedIn his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...
https://www.acacamps.org/article/camping-magazine/because-i-worked-camp
Because I Worked at CampNow that the summer has come to a close, camp directors are inevitably thinking about the staff they want to invite back next season. If we as directors have created a strong camp community, one that...
https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research
Parent Study Suggests Strategies for Effective Use of Camp ResearchThe question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...
https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience
Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer ExperienceTechnology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...
https://www.acacamps.org/resources/fair-labor-standards-act-applicability-camps
Fair Labor Standards Act - Applicability to CampsThe Fair Labor Standards Act (FLSA) establishes minimum wage, overtime pay, recordkeeping, and child labor standards affecting full-time and part-time workers in the private sector and in Federal,...
https://www.acacamps.org/article/camping-magazine/delivering-happiness-five-things-camps-can-learn-zappos
Delivering Happiness: Five Things Camps Can Learn from ZapposTony Hsieh's book, Delivering Happiness: A Path to Profits, Passion, and Purpose, struck a cord with millions of people. The best-selling book by the CEO of Zappos.com, Inc. about the...
https://www.acacamps.org/article/camping-magazine/8-ps-marketing
The 8 Ps of MarketingIf you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...
https://www.acacamps.org/article/camping-magazine/does-your-camp-reinforce-resist-or-relieve-gender-stereotypes
Does Your Camp Reinforce, Resist, or Relieve Gender Stereotypes?Can you believe that sexist practices and beliefs remain entrenched in camps, even in this day and age? Although we have made great strides over the last decade to eradicate overtly sexist behaviors...