Three Ways to Create Loyal, Lifelong Customers by Improving Communication with Parents

Camp programs often excel at providing campers with positive, meaningful, and growth-filled camp experiences, but some fall short when it comes to providing parents with an equally positive experience. Even if your campers’ parents never step foot on your camp’s property, you can exceed their expectations and grow their loyalty to your program through your communication, education, and marketing plans and procedures. In this webinar, Audrey Monke shares actionable, proven strategies to take the experience you provide parents from good (or not so good) to great!

Findings from Phase 1 of the 5-Year Research Project

ACA Director of Research Dr. Laurie Browne shares the emerging themes from Phase 1 of the Five Year Impact Study.  These preliminary findings point to the numerous ways camp prepares children for college, career, and beyond.

How Kids with Autism Can Have a Successful Camp Experience

In honor of #AutismAwarenessMonth, Addie Angelov, PhD, and Pamela Wright, EdD, discuss how to set up a successful camp experience for children with autism.

What Greater Gift Than the Gift of Camp

Let me introduce myself. My name is Harriet Lowe and I’ve worked for the American Camp Association (ACA) for almost 16 years—first as the director of communications and now in a part-time role as editor of Camping Magazine, ACA’s official bi-monthly magazine. I have seen the value of the camp experience firsthand.

The Noticeable Impact of Camp on Kids

Hi parents!  My name is Deidre Pettinga and I’m the Chief Marketing Officer for the American Camp Association (ACA).  In this role, I work with our communications, business development, and membership teams to support the mission of ACA to enrich the lives of children, youth, and adults through the camp experience.  But I am also a wife and mother to two boys, one in high school and one in college.

Choosing a Camp: Don’t Forget the Data!

Hello camp parents! My name is Laurie, and I recently joined ACA as the Director of Research. In this role, I facilitate Research 360, which is ACA’s new strategic focus on research and evaluation.

Building Healthy Relationships with Parents: What Every Camp Needs to Know

Today’s parents are supportive and dedicated to their children, but they are also the most anxious and controlling parents in American history. Successful camps have strategies in place for effectively managing parents’ needs and expectations, but what strategies are most effective? This webinar provides evidence-based approaches for managing today’s (over)parents based on what’s working in the camp industry, as well as tips for positive parent interaction.

In this session participants will learn:

Give the Gift of Camp this Holiday Season

Indianapolis, IN  — As the holiday season approaches, the American Camp Association® (ACA) is offering parents and grandparents a unique gift ideas for children: Camp. The gift of camp is one that never breaks, something children never grow tired of, and an experience that offers the recipient life-long benefits.

School Breaks Shouldn't be a Break from Learning

School breaks are not the time to take a break from learning. Unfortunately, this is what often happens, resulting in a significant drop in students’ mastery of core concepts. The National Summer Learning Association reports that students lose an equivalent of two months of their grade-level math computational skills over the summer, and students from low-income families also lose the same equivalency in reading achievement.

Connecting with Nature

"Camp is a time to explore, a time to let your brain grow, and a time to connect with the outside." 

In this video blog, former ACA CEO Tom Holland explains the benefits of getting outside at camp. Camp not only provides children with an opportunity to get active, it also provides an opportunity for today's kids to get outside and forge a connection with the natural world. Camp allows kids to get outside, get dirty, and learn about nature.