Creating a Signature Day Camp Culture - The Core Memory Confectionery

Kids in a tree, arms up

Type of Course

Recorded Webinar

Core Competency

Program Planning

Cost

Member: $39
Non-member: $79

Step into the Core Memory Confectionery, a whimsical workshop where camp traditions, engaging narratives, and surprise moments are mixed, melted, and molded into unforgettable experiences! In this session, we’ll explore how to craft memorable, immersive programming that sticks with campers long after the season wraps. From creating custom camp traditions and talismans to concocting legends and lore, we’ll share the secret formula for a branded camp experience that is uniquely yours. You’ll walk away with low-cost, high-impact strategies for bringing camp magic to life and differentiating your programming from the competition. Blending creativity, strategy, and a sprinkle of sweet nostalgia, you’ll leave with the recipes to spark camper joy, deepen staff investment, and create program-defining culture. Turn your camp into a core memory factory, one story, tradition, and moment at a time!

Katie Peterson is the Director of Auxiliary Programs at Breck School, where she leads everything from Summer Programs and Extended Day to Enrichment Classes and the Campus Store. A veteran in camp and auxiliary programming, she’s been crafting big ideas and joyful, community-driven experiences since her start as a camp counselor in 2006. After teaching first grade, she swapped lesson plans for leadership and has been shaping Breck’s beyond-the-classroom magic ever since. A trusted voice in the field, she’s presented nationally at NAIS, NBOA, and SPARC.

  • Learn how to design original traditions, rituals, and storylines that reinforce your camp’s brand identity and deepen camper engagement.
  • Understand the psychology behind “sticky” camp experiences and how surprise, repetition, and storytelling shape camper memories.
  • Leave with ready-to-implement ideas for creating a unique, immersive camp experience.

Earn 1 CEC for this asynchronous course. More information on CECs can be found here.

  • How do I become a member to save on this (and future) purchase?
    • Details on how to join today can be found here. First time membership is free!
  • How do I purchase access for more than one person?
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