https://www.acacamps.org/article/campline/important-information-regarding-revisions-aca-standards

A key role of the American Camp Association's National Standards Commission (NSC) is to regularly review and update (as needed) the ACA standards. Standards Revisions After an 18-month process...

https://www.acacamps.org/download/criminal-background-checks-background-information-guidance-camps

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/accreditation/accreditation-academy/annual-accreditation-report-aar

The Annual Accreditation Report is an educational tool and annual non-visit year touchpoint that focuses on camps' on-going improvement of their policies, procedures, and practices. 

https://www.acacamps.org/accreditation/volunteers/review-annual-accreditation-aar-report

ACA's accreditation volunteers support camps by providing educational feedback to camps on their Annual Accreditation Report (AAR).  The AAR is an educational tool and annual touchpoint that...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/fill-your-camp-summer-last-minute-social-media-marketing-tips-recruitment

Summer is almost here and it’s not too late to sign up more campers! Join us as we explore easy to implement last-minute marketing strategies to help sign up new campers and increase retention rate....