https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/article/campline/droning-important-resources-use-drones-camp

Drones are a great tool for camps, both for use in programming and in collecting valuable footage of your property for use in a camp marketing video. Relatedly, some camps find themselves in the...

https://www.acacamps.org/article/camping-magazine/investing-your-camps-success-top-ten-banking-products-services-important-camps

The products, services, and relationships provided by your bank have a direct impact on your camp’s overall financial success. The needs of each camp are as diverse as the camp industry itself. Your...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/virtual-program-resources-covid-19

ACA has compiled of virtual programming resources to help with summer 2020 planning.

https://www.acacamps.org/article/camping-magazine/professional-development-self-care-dynamic-duo

The past few years have been a blur in so many ways. A time warp of self-sacrifice, constant vigilance, planning — and an overall nightmare for health care. It’s been a time for fast-paced learning,...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/camping-magazine/staff-training-what-do-you-expect

Summer camp staff training — what exactly is it? If you take all the ideas and definitions; all the content from years past provided by the American Camp Association (ACA), the health department, and...