https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/resources/virtual-program-resources-covid-19

ACA has compiled of virtual programming resources to help with summer 2020 planning.

https://www.acacamps.org/article/camping-magazine/internship-test-prep-or-camp-summer-planning-amid-noise-haste

"Go placidly amid the noise and haste" marks the beginning of a 1927 prose poem, "Desiderata," by American writer Max Ehrmann. A copy of this well-known piece, the Latin translation of which is "...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/article/camping-magazine/expanding-reach-camp-through-schools

My oldest child, Jane, once said she wished camp could be all year. Naturally, I asked her why, and she said, “We get to do everything at camp — when we hike in the woods, the camp staff tells...

https://www.acacamps.org/article/camping-magazine/camp-preparation-life

To say that expectations and pressures for high school students have increased is an understatement. The competition to get into the best universities dominates the minds of teenagers and parents...

https://www.acacamps.org/article/camping-magazine/risk-management-insurance-vehicle-risks

Camp vehicle risks are among the scariest for camp owners, directors/risk managers, and insurance company underwriters because the risks to which camp vehicles are exposed are not entirely within...

https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges

The results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...