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https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/article/camping-magazine/place-share-your-label-embrace-giver
A Place to Share: Your Label to Embrace: GiverIn life we are accustomed to being categorized by type. Some categories are obvious: men and women, children and adults. Other categories are not as obvious but just as defining: Republicans and...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/camp-songs-history-traditions
Camp Songs — History and TraditionsHarriet Lowe, editor of Camping Magazine, and Rita Yerkes, historical series editor, were kind enough to invite me to write about the history and traditions of camp songs. However, you...
https://www.acacamps.org/resources/help-stop-asian-longhorned-beetle-killing-more-trees
Help Stop the Asian Longhorned Beetle From Killing More TreesFor any camp professional, imagining a camp without trees would be hard to fathom. Especially since for the past century, you and other ACA camp professionals have worked to preserve the camp...
https://www.acacamps.org/resources/camp-gives-kids-world-good-logo
Camp Gives Kids a World of Good® LogoACA member camps in good standing are invited to display the Camp Gives Kids a World of Good logo. This logo shows you are a part of a the camp community and a network of camp professionals, who have...
https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools
ACA Accreditation: Valuable Marketing ToolsShare the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...
https://www.acacamps.org/article/camping-magazine/20-20-toolbox-scholarship-fundraising-outreach-strategies-all-camps
20/20 Toolbox: Scholarship, Fundraising, and Outreach Strategies for All CampsAs camp operators, we are keenly aware that when kids go to camp, they make positive gains in self-reliance, independence, communication, and self-esteem. Unplugged from the constant electronic buzz...