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https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web
15 Questions about Search Engine Marketing for Camps on the WebIn November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....
https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff
The Impact of Technology and Social Media on Camp StaffMiles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...
https://www.acacamps.org/article/camping-magazine/2016-camper-enrollment-strong-enrollment-comes-new-challenges
2016 Camper Enrollment: With Strong Enrollment Comes New ChallengesThe results from the 2016 Enrollment Survey are in, and here's the bottom line: Camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/article/camping-magazine/how-make-world-better-place-taking-advantage-opportunities-summer-camp
How to Make the World a Better Place: Taking Advantage of the Opportunities at Summer CampThis article discusses why it is important to challenge campers to take advantage of their opportunities so they invariably make new friends, try new activities, and become valued members of a camp...
https://www.acacamps.org/resources/cyber-week-webinar-promotion
Cyber Week Webinar PromotionDiscounted webinar package and limited time deal on a recorded webinar.
https://www.acacamps.org/article/camping-magazine/staff-recruitment-assessing-your-needs-making-connections
Staff Recruitment: Assessing Your Needs and Making ConnectionsStaff recruitment — whether you call it a plan, process, or task — is an ongoing activity that needs constant attention, documentation, and planning.
https://www.acacamps.org/article/camping-magazine/green-camp-needs-assessment
Green Camp Needs AssessmentWhen it comes to setting the standard for green buildings, the US Green Building Council (USGBC) is leading the way through its promotion of sustainability in the design, construction, and operations...
https://www.acacamps.org/article/camping-magazine/continuous-quality-improvement
Continuous Quality ImprovementIn my decades-long career as a camp professional and outdoor educator, one of my favorite parts has been problem-solving. How can I, in whatever role I find myself, help make the camper experience...
https://www.acacamps.org/article/camping-magazine/first-contact-end-contract
From First Contact to End of ContractWe know that staff can be a challenge to find, attract, hire, engage, and retain. What makes the staff journey result in forward progress from start to completion of their camp experience? Current...