https://www.acacamps.org/article/camping-magazine/it-was-best-week-ever-value-one-week-short-term-camp-sessions

Camp directors and parents alike will enjoy hearing children report about their week at summer overnight camp as the “best week ever!” And it just may be that some of the best evidence that describes...

https://www.acacamps.org/article/camping-magazine/camp-magnified-benefits-specialty-camps

Specialty camps serve a specific population exclusively. That service can be with regard to need or desire. And while the educational camp programs at the US Space & Rocket Center — Space Camp...

https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/camping-magazine/current-challenges-camp-food-service

Hesitation gave way to excitement as I unexpectedly grabbed the reigns of food service management, in the dripping, humid heat of a Texas summer camp season. Nine years had passed since I last served...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/campline/important-information-regarding-revisions-aca-standards

A key role of the American Camp Association's National Standards Commission (NSC) is to regularly review and update (as needed) the ACA standards. Standards Revisions After an 18-month process...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/does-your-camp-reinforce-resist-or-relieve-gender-stereotypes

Can you believe that sexist practices and beliefs remain entrenched in camps, even in this day and age? Although we have made great strides over the last decade to eradicate overtly sexist behaviors...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...