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https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start
Social Marketing: Where Should You Start?Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...
https://www.acacamps.org/article/campline/child-sexual-abuse-liability-issues-revisited
Child Sexual Abuse: Liability Issues RevisitedIntroduction We and others have written previously for the American Camp Association (ACA) on matters pertaining to child sexual abuse and neglect. As long as even one child is the victim of abuse...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/family-camp-impacts-family-functioning
Family Camp Impacts on Family FunctioningIntroduction Families are a foundational structure of society that play a critical role in the health and well-being of communities. Every aspect of the American family is experiencing change,...
https://www.acacamps.org/article/campline/medical-marijuana-current-issues-camps
Medical Marijuana: Current Issues for CampsIntroduction A call recently came into the American Camp Association (ACA) Crisis Hotline from a member camp: Three adults attended a family camp and brought medical marijuana with them. Upon...
https://www.acacamps.org/article/camping-magazine/child-sexual-abuse-prevention-critical-role-parents
Child Sexual Abuse Prevention: A Critical Role of ParentsHypothesis: "The fight against child molesters begins by parents teaching their children." The Problem Sexual abuse of children and youth remains an insidious concern in American society....
https://www.acacamps.org/article/campline/medication-camp-mitigating-risks
Medication at Camp: Mitigating the RisksMedication at camp is not a new topic; however, information about medication oversight in the camp setting is sparse. Most camps delegate this responsibility to their camp physician and/or nurse with...