Showing: 1-10 of 19 results

https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Social Marketing: Where Should You Start?

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

The 24/7/365 Camp Community: Sitting around the Online Campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

The Basics of Online Reputation Management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Fresh Tips for Running a Better Summer Camp Business — Sales and Marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses

Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses

The quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...

https://www.acacamps.org/article/camping-magazine/teaching-skills-children-need-succeed

Teaching the Skills That Children Need to Succeed

In his book Homesick and Happy, child psychologist Michael Thompson, PhD, describes the dilemma that faces so many of today’s parents. “I have spoken with many parents, who, out of the...

https://www.acacamps.org/article/camping-magazine/parent-study-suggests-strategies-effective-use-camp-research

Parent Study Suggests Strategies for Effective Use of Camp Research

The question is often asked, “So now that we have this research, how can I tell parents about it?” A fair question. Directors and camp administrators require action plans rather than theories and are...

https://www.acacamps.org/article/camping-magazine/welcome-digital-cabin-how-new-technologies-can-deliver-better-summer-experience

Welcome to the Digital Cabin: How New Technologies Can Deliver a Better Summer Experience

Technology and camping? Hearing those two words together often sparks ire among camp management. “We don’t allow our kids to use techie toys!” you declare. Of course, unless you run a computer camp,...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

The 8 Ps of Marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Ten Photo Posting Tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...