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https://www.acacamps.org/article/camping-magazine/search-marketing-web-drive-new-camper-enrollment-alternative-businesses
Search Marketing on the Web — Drive New Camper Enrollment and Alternative BusinessesThe quiet, final weeks of August find camp directors exhaling and peering out over empty fields — luckier ones are on a beach somewhere preparing meticulously crafted reenrollment letters. Agonizing...
https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire
The 24/7/365 Camp Community: Sitting around the Online CampfireWe live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...
https://www.acacamps.org/article/campline/basics-online-reputation-management
The Basics of Online Reputation Management“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...
https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips
Ten Photo Posting TipsPosting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...
https://www.acacamps.org/article/camping-magazine/healthy-camps-quest-continues-through-technology-professional-development
Healthy Camps: The Quest Continues through Technology and Professional DevelopmentStrong interest in promoting the concept of a healthy camp continues. Supported by data from ACA’s five-year Healthy Camps Study from 2006 through 2010, improved understanding about camp injuries and...
https://www.acacamps.org/article/camping-magazine/recruiting-interviewing-hiring-ensure-best-best
Recruiting, Interviewing, and Hiring to Ensure the Best of the BestRecruiting, interviewing, and hiring staff is the most important part of your job as a camp director. It is the single most time-consuming and, at times, tedious task you will undertake. However,...
https://www.acacamps.org/article/camping-magazine/developing-keeping-great-counselors
Developing and Keeping Great CounselorsIt takes a great staff to make a great camp. Jack Weiner once said: "With the right counselors, camp could be held in a parking lot." When one looks at all of the possible aspects of camp in which to...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/staff-retention-recruiting-revving-season
Staff Retention, Recruiting, and Revving Up in the Off-SeasonBy this point in the year, you've processed your staff evaluations, and you've been thinking about those difficult decisions: "Should I hire her back?" or "This person just didn't cut it; is it time...
https://www.acacamps.org/article/camping-magazine/ten-ways-reduce-injuries-illnesses-camp
Ten Ways to Reduce Injuries and Illnesses in CampWhen it comes to providing safe experiences for children, knowledge is often the most powerful tool an organization possesses. Knowledge about safe conditions and practices and the ability to...