https://www.acacamps.org/article/camping-magazine/social-marketing-where-should-you-start

Marketing has changed drastically over the last few years. We are now in an era where brands are expected to be online — listening and engaging with their customers. There are so many avenues open to...

https://www.acacamps.org/article/camping-magazine/moments-truth-things-you-say-things-you-do

Kevin Kevin was nine years old when his parents sent him to summer camp in Minnesota. He was overweight, not athletic, not very confident — and more than anything, not wanting to be there!...

https://www.acacamps.org/article/camping-magazine/24-7-365-camp-community-sitting-around-online-campfire

We live in an era of experiences and community. What does that mean? Camp directors and staff just spent the past months creating memorable experiences for their campers, ensuring that every child...

https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/camping-magazine/four-simple-words-better-communication

One of the main challenges of being on staff at camp is the degree to which you suddenly have to communicate with so many people. Because you have decided to accept the awesome responsibility for the...

https://www.acacamps.org/article/camping-magazine/wanton-words-curbing-verbal-crudeness-cruelty-camp

I love language. The beauty of a poem, the lyricism of a novel, the passion of a political speech, the sentiment of a heartfelt toast, the humor of standup comedy, and the simplicity of a handwritten...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/working-children-special-needs

It is often said by people who mean well that working with children with special needs “requires the patience of a saint.” Not true. What it does require is human compassion — something more of us...

https://www.acacamps.org/article/parents/preparing-children-summer-camp-experience

"Summer camp is more than a vacation for children," says Bruce Muchnick, Ed.D., a licensed psychologist who works extensively with day and resident camps. "As a parent, there are a few things to...