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https://www.acacamps.org/article/camping-magazine/meeting-campers-where-they-are
Meeting Campers Where They AreI’ve often been taught to look at a person through the lens of a prism. On one side, you can see only a clear, flat, one-dimensional object, but when the light filters through you are left with all...
https://www.acacamps.org/resources/market-your-camp
Market Your CampACA has new resources to help camps with their own marketing efforts. You will find information that explains the value of camp, and the importance of accreditation that you can add to your own...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/camp-property-insurance-trends-tactics
Camp Property Insurance Trends and TacticsWatch the recording As the climate changes, extreme weather events are becoming more frequent...
https://www.acacamps.org/resources/campcounts-2021-report
CampCounts 2021 ReportCampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...
https://www.acacamps.org/resources/board-diversification-panel-discussion
Board Diversification - Panel DiscussionHosted by ACA's Not-for-Profit Council Conversations about Boards of Directors ACA's Not-for-Profit Council hosts regular conversations on topics signifcant to nonprofit camps...
https://www.acacamps.org/resources/covid-19/camp-business-resources
Camp Business Resources — COVID-19Federal disaster relief loans, Facebook grants, insurance information, supply resources, and more.
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/article/campline/camp-insurance-trends-social-inflation-hard-insurance-market
Camp Insurance Trends — Social Inflation and the Hard Insurance MarketFor more than 20 years, the American Camp Association (ACA) Insurance Committee has held an annual roundtable with many of the camp industry insurers and brokers in conjunction with the ACA National...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.