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https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020
Storytelling for Marketing: Telling the Story of Summer 2020DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...
https://www.acacamps.org/resources/marketing-communications-covid-19
Marketing and Communications — COVID-19Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them.
https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package
Communications, Marketing, and Social Media PackageThe ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-look-operations
Fresh Tips for Running a Better Summer Camp Business: A Look at OperationsIn the 2009 November/December issue of Camping Magazine, we discussed sales and marketing tips to help run a better camp business. But, like any well-run business, camps need to be concerned...
https://www.acacamps.org/article/camping-magazine/good-bad-ugly-issues-camp-providers-face-when-providing-family-camp-programs
The Good, the Bad, and the Ugly: Issues Camp Providers Face When Providing Family Camp ProgramsFamily camps have become increasingly prevalent over the past several years. The number of camps offering family programs has exploded since the early 90s; reports of increases in family camps range...
https://www.acacamps.org/article/camping-magazine/risk-management-business-interruption-insurance-traps-gaps
Risk Management: Business Interruption Insurance Traps and GapsSpeaking or writing about risk management without mentioning insurance is difficult. The two disciplines are independent in theory, but "glued together" in thought and practice. Insurance is one...
https://www.acacamps.org/article/camping-magazine/therapeutic-camps-respite-care-providers-benefits-families-children-disabilities
Therapeutic Camps as Respite Care Providers: Benefits for Families of Children with DisabilitiesIntroduction We know that attending camp has considerable benefits for children with disabilities, but what about the advantages to their parents? With advances in medical care over the past...
https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing
Fresh Tips for Running a Better Summer Camp Business — Sales and MarketingLike it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...
https://www.acacamps.org/article/camping-magazine/serving-our-nations-young-heroes-how-camp-impacting-lives-military-children
Serving Our Nation's Young Heroes - How Camp Is Impacting the Lives of Military ChildrenSince September 11, the world in which American military children grow up has changed dramatically due to unprecedented levels of deployment and the increased reliance on Reserve and National Guard...
https://www.acacamps.org/article/camping-magazine/risk-management-camp-management-liability-evolving-risk
Risk Management: Camp Management Liability — Evolving RiskOur uncertain economic times serve as a reminder that the business of camp is full of change. When society, environments, and circumstances change, camp directors and owners are challenged to...