https://www.acacamps.org/events-education/online-learning/recorded-webinar/storytelling-marketing-telling-story-summer-2020

DESCRIPTION: Storytelling is a deeply human experience, we’ve been telling each other stories for thousands of years. Our stories have the power to bring people together, to shape...

https://www.acacamps.org/resources/marketing-communications-covid-19

Parents and staff are naturally going to be concerned, particularly with the constant media coverage of coronavirus, so you must communicate openly and often with them. 

https://www.acacamps.org/events-education/online-learning/online-course/trauma-informed-care-camp

DESCRIPTION:  In ACA’s 2017 Emerging Issues Report, the top issue facing camps is campers’ Mental, Emotional, and Social Health (Browne, Bialeschki & Wilson, 2017)....

https://www.acacamps.org/blog/how-manage-camp-staff-fatigue

Fatigue at camp is like inclement weather at camp. You’re going to have it at some point, but if you spot it before it happens, you can take steps to be prepared for it and reduce the impact it has...

https://www.acacamps.org/events-education/online-learning/online-course/communications-marketing-social-media-package

The ability to communicate effectively is essential for camps. Effective communication skills enable camps any youth programs to market and define the benefits of camp, to respond to...

https://www.acacamps.org/article/camping-magazine/preventing-burnout-caring-your-staffs-mental-health-while-camp-session

A camp job is hard work. Camp is so worth it, as evidenced by all the positive outcomes research has shown campers achieve. But that does not make the job any easier — especially for the teenagers...

https://www.acacamps.org/events-education/online-learning/recorded-webinar/school-comes-camp-new-era-funding-camp-school-partnerships-three-part

Think camp!  Think academics surrounded with the enrichment experiences camps traditionally provide. Add in the social emotional learning skills camps reinforce.  The result is a community...

https://www.acacamps.org/article/camping-magazine/fresh-tips-running-better-summer-camp-business-sales-marketing

Like it or not, every summer camp — for-profit or nonprofit — is a business. A camp that does not respect and abide the most fundamental of business commandments, that the monies coming into the camp...

https://www.acacamps.org/resources/aca-accreditation-valuable-marketing-tools

Share the message. Tell the parents and the public about your camp's accreditation. The following resources help you promote your accreditation through proper logo use, press releases, announcements...

https://www.acacamps.org/article/camping-magazine/snapshot-camper-enrollment-2015

After reviewing the results of the 2015 Enrollment Survey, in general, camps had a good year as enrollment continued to rise. The majority of camps reported at least maintaining the same enrollment...