https://www.acacamps.org/article/campline/basics-online-reputation-management

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or...

https://www.acacamps.org/article/campline/electronic-medical-records-camp-setting-hipaa-considerations

One of the pervasive considerations with electronic medical records (EMR) is protecting the privacy of the individual. People seem to get very nervous about security issues with electronic records,...

https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/article/camping-magazine/five-low-cost-tech-tools-further-your-mission

Camp operates as a business, when we all know it is more. In order to focus on what matters at camp, it is crucial that camp operations run without friction. That means adopting the best business...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/blog/join-us-our-givingtuesday-efforts

Everyone has something to give, and every act of generosity counts. This is the theme behind #GivingTuesday — imagining a world built upon shared and radical generosity

https://www.acacamps.org/blog/thank-you-helping-change-childrens-lives

As the holiday season approaches, we at the American Camp Association (ACA) realize we have many reasons to be grateful. In the camp world, there are so many people who make an impact, and we are...

https://www.acacamps.org/article/camping-magazine/family-conference

To be able to go to ACA's National Conference and feel so many people focused on the same goals that drive you, a group of people working toward a mission — it encourages so much growth. To be around...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....