https://www.acacamps.org/article/camping-magazine/8-ps-marketing

If you've ever taken a high school or college marketing class, you probably learned early on about the "Four Ps of Marketing." Since the 1940s these Classic Ps (Price, Product, Placement, and...

https://www.acacamps.org/article/camping-magazine/ten-photo-posting-tips

Posting daily photos of campers is a service many camps now offer, and many parents have come to expect. If you post photos for camp parents to view, you’ve probably handled complaints from well-...

https://www.acacamps.org/blog/aca-visits-white-house-talk-about-outdoor-opportunities-youth

On Thursday, November 17, the American Camp Association (ACA) was honored to participate in a White House meeting on opportunities for youth to experience the outdoors in collaboration with the...

https://www.acacamps.org/article/camping-magazine/theres-camp

Imagine a world where everyone knows about the value of the camp experience. Where camp is universally considered an essential part of human development. Where every parent, grandparent, and guardian...

https://www.acacamps.org/article/camping-magazine/15-questions-about-search-engine-marketing-camps-web

In November 2012, my article, “Search Marketing on the Web — Drive New Camper Enrollment and Alternative Businesses,” appeared in Camping Magazine....

https://www.acacamps.org/news/hot-topic/child-protection-improvements-act-becomes-law

On Friday, March 23, President Trump signed the omnibus spending package, which included provisions for the Child Protection Improvements Act (CPIA). The new law enables organizations serving...

https://www.acacamps.org/news/news/summer-fun-youth-all-abilities

With summer approaching, parents and camps alike are making plans for terrific, fun opportunities for young campers to learn new skills and grow in their confidence and abilities. The United States...

https://www.acacamps.org/article/camping-magazine/impact-technology-social-media-camp-staff

Miles is a first-time counselor at a sleepaway camp in the eastern United States. He had seen an online ad for the camp at which I met him and decided that a summer away from his Midwest town working...

https://www.acacamps.org/blog/why-you-should-nominate-your-camp-research-award

Hi! My name is Mary Rogers, and I am the executive director of Sherwood Forest Camp. I am also the chair of ACA’s Committee for the Advancement of Research and Evaluation (...

https://www.acacamps.org/about/get-involved/awards/eleanor-p-eells-award-excellence-evaluation-research

The Eleanor P. Eells Award for Excellence in Evaluation & Research is designed to honor programs in which camp professionals conduct or apply meaningful, quality research or evaluation to...